Resume

Content Marketing Specialist

Year Up United

March 2025 - January 2026

  • Developed on-brand content for stakeholder audience across 4 social media channels

  • Lead 15 interviews with program alumni to create success stories for marketing purposes

  • Streamlined and implemented content standard guidelines

  • Optimized email communications for key stakeholders, such as newsletters, appeals, and campaigns

  • Supported with analytics and measuring the success and impact of marketing work

Operations Manager

Dancing Goats

August 2023 - March 2025

  • Lead and supported team of 10 in fast-paced environment

  • Oversaw data collection to update metrics aimed at achieving productivity goals, lowering cost per unit, eliminating errors, and ensuring exceptional customer service

  • Performed budget assessments and presented cost plans to senior management

  • Maintained communication with managers, staff, and vendors to ensure smooth company operations

Marketing Specialist

Aveda

February 2022 - July 2023

  • Contributed to company's sustainability initiative by educating staff and
    store clientele

  • Constructed visual merchandising
    displays to stimulate and encourage customer engagement

  • Organized and hosted 15 in-store events to encourage new clients and generate store revenue

  • Created marketing material for events and social media

  • Identified prospects and made successful qualifying sales calls to secure new business

Brand Manager

Vans

November 2020 - February 2022

  • Trained 15+ seasonal employees on store protocol and sales procedures

  • Planned and executed revitalization of 13 window displays to increase store foot traffic

  • Tracked daily sales data of $7,000 average via Microsoft Excel

  • Communicated with higher management about store performance and sales direction on daily basis